Why travisDesign? One thing I've started to learn about this whole start up business is self branding. Selling yourself. A simple yet often underutilized tactic that will open up business opportunities, help land that desired job opening and help focus you in building you into someone people wish to purchase from or hire on. I chose travisDesign as a name that has multiple meanings to help in this process. First "travis" that's my last name of course. Second "Design" it's what I do, not just that but it is my personal passion and what I continue to educate myself in. These two combined of course create my company/brand's name. It also is a call out to my initials DT, a combination I biasedly am fond of and help to form the logo at the center of the name and finally a call out to my rapper name travisD. I may not be a rapper but you know, everyone needs a good street name. What's yours?
Like I said in my first post, I want this blog to be about design, architecture, and the business of design. Branding is a major part in all these ventures. The greatest architects, "starchitects" as they're best known, have built up names for themselves not by just doing great work (some I am not even a huge fan of) but are controversial, outspoken, go beyond the built world of architecture and delve into it's theory. They question the profession and push the limits of construction, and sometimes the wallets of their clients. Rem Koolhas, Byarke Ingles, Zaha Hadid, Thom Mayne, etc. aren't famous from their work alone, but have established a name for themselves inside and outside of the profession as visionaries through their self branding.
I'm no expert on self branding but I'm here to discuss my experiences as they have started to begin down this new path. The blog is an open forum for those that want to discuss this more and share insights.
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